Revive Your Social Media and Make Your Easter Outreach Count

Approximately 60% of all people use social media platforms, and most check it daily. For many, social media is where they get their news, stay connected with friends, and even explore matters of faith.

Successful churches meet people where they are, and if your congregation is already spending a significant amount of time online, it’s crucial to be present in that space. By sharing meaningful and engaging content, you can ensure that your message reaches your audience regularly, helping them grow in their faith and stay connected to your church. 

That means your church’s Easter engagement starts online. A consistent, authentic Easter social media presence helps people feel connected to your message before they even hear it from the pulpit. It also gives your current members something to engage with and share, extending the reach of your church outreach naturally through word of mouth.

Social media is a powerful tool for both engagement and outreach.

For your existing congregants, it serves as a continuous touchpoint throughout the week. By posting about upcoming events, sermons, and opportunities for involvement, you keep your community engaged and excited about church activities. Sharing inspirational messages, scripture readings, and reminders of your church’s mission can help keep faith at the forefront of their daily lives, even as they scroll through their feeds. An active social media presence reminds your regular attendees that your church is active, inviting, and worth showing up for—especially ahead of a big holiday like Easter. 

For new visitors, it's crucial to maintain an vibrant and up-to-date online presence. People often search online for churches to join, and well-maintained social channels can ensure that your church is found. It showcases your church’s activities, values, and community spirit, making newcomers feel more comfortable and connected even before they walk through your doors. 

Most importantly, for those who are on the fence about attending an Easter service, your posts can be the nudge that brings them in. When someone is looking online, your social media could just be the Easter invitation they're looking for. 

In the final days leading up to Easter, what is left for your church to share across your church social channels? 

• Service times and RSVP info

• Sneak peeks of Easter activities for families and kids

• Encouraging devotionals or scripture posts

• Clips from past sermons

• Volunteer opportunities

• Personal stories or testimonies

Every post is a chance to reach someone right where they are—and invite them to something greater. Easter engagement doesn’t happen by accident. It happens through consistent, thoughtful church outreach—and social media is one of the best tools you have to start that process.

You don’t need a full-time content team or a social media overhaul to make a meaningful impact.

Start by posting 2–3 times a week. Use simple, clear messages. Don’t worry about being perfect—focus on being consistent and personal. Share what your church is excited about this Easter, what your heart is for your community, and how people can take part.

And most importantly, don’t stop the conversation online—move it to a more personal space.