Church leaders today are facing a communication challenge: how do you reach everyone in your congregation in a way that actually connects?

Communication—when done well—is personal, timely and nearly impossible to miss. It’s no wonder more and more churches are turning to texting as their go-to communication method.

But here’s the twist: texting for churches doesn’t just mean sending the same message to everyone. Real engagement happens when the message feels like it was meant for the person receiving it. That’s where personalized church communication comes in. Texting gives you the tools to make it happen.

Here are five ways to personalize your church communication through texting.

1. Send Targeted Messages to Ministry Groups

Not every message should go to every person. Ministry-specific texting allows you to create groups based on role, interest or involvement—so you can send the right message to the right group.

Whether it’s your worship team, youth ministry, prayer volunteers or Sunday school parents, you can craft communication that’s relevant and appreciated.

Example: Your youth pastor sends a devotional just for students, while your hospitality team gets a text about volunteer needs this Sunday.

This kind of targeted messaging builds trust, reduces confusion and boosts engagement—all with the help of smart church communication tools.

2. Use Separate Texting Numbers for Ministries and Campuses

Churches with multiple campuses, or just multiple busy ministries, often struggle to keep communication clear. When every message comes from the same phone number, it’s easy for people to tune out or get confused.

By using separate texting numbers, each ministry or campus can have its own voice. This makes messages more personal and easier to recognize.

Example: Your East Campus sends weather updates or event reminders using its own number, while your kids’ ministry texts parents from a different number with lesson updates and check-in reminders.

This separation keeps communication focused and personalized, without adding chaos to your system.

3. Protect Confidentiality in Pastoral Care

Some of the most important communication in a church is also the most private. Whether it’s a prayer request, a counseling follow-up or spiritual care, these conversations deserve a separate space.

With dedicated texting channels, pastoral care texting can remain confidential and respectful—without overlapping with group reminders or church-wide announcements.

Example: A care pastor uses a private texting number to check in with someone grieving a loss—ensuring the message feels personal, not part of a mass send.

This type of personalized church communication reinforces trust and pastoral care in a digital age.

4. Follow Up with Guests Without Overwhelming Them

First-time visitors and event guests aren’t ready for every church-wide update. Instead, they need thoughtful, intentional follow-up that respects their space and timing.

By using a dedicated texting number or audience group, you can send warm, non-intrusive messages that invite guests into the life of your church—without flooding their inbox.

Example: A guest who attends your fall festival gets a thank-you message and an invite to your Christmas service—sent from a guest-specific communication number.

Texting for church outreach is more effective when it’s thoughtful and segmented.

5. Empower Ministry Leaders to Communicate Directly

The best church communication tools are the ones that make it easy for every leader to stay connected with their people. With clear boundaries and separate texting accounts, you can empower ministry leaders to send their own messages—without overwhelming the admin team.

Example: Your small group coordinator sends a reminder to leaders each Friday, while your kids’ director shares monthly curriculum updates with parents—all from their own ministry texting numbers.

This keeps communication decentralized, yet personal and coordinated.

How Gloo Makes Personalized Church Texting Even Easier

If you’re looking for a way to organize and personalize your communication, Gloo Messaging subaccounts for churches are designed to do just that.

Subaccounts let you create multiple messaging environments within one account—each with its own phone number, contact list and communication strategy. Whether you're organizing by campus, ministry or outreach, subaccounts keep things streamlined and personal. Subaccounts are one of the many features available exclusively for Gloo+ subscribers to level up their church communication. 

With Gloo+, you can:

• Send targeted messages from unique ministry numbers
• Empower teams to manage their own communication
• Keep sensitive conversations separate from general announcements

Ready to personalize your communication with powerful texting tools? Explore subaccounts in Gloo Workspace and see how easy it is to connect with the right people, at the right time, in the right way.