January is an exciting time for churches. The holidays and New Year’s resolutions often bring a wave of new visitors eager to explore their faith and connect with a church community. Making a strong first impression is critical during this season, and texting can be your most powerful tool for welcoming and engaging new visitors.
By following these six steps, you can create a seamless, memorable experience for your guests—from their first interaction with your church to becoming an active part of your community.
1. Warm Welcome on Arrival
Arriving at a new church can feel intimidating. You already have a greeter at the door to welcome your visitors with a smile, but now you can go even further with text. Simplify the check-in process and make visitors feel at ease by offering text-based or QR code check-ins. This allows them to provide their information quickly and securely.
- Use a QR code at your entrance for digital connect cards.
- Send an automated follow-up text after check-in to thank them and provide additional resources.
Example:
“Welcome to [Church Name]! We’d love to connect with you. Scan the QR code or text ‘NEW’ to [Church Number] to share your info and receive a free gift!”
2. Personalized Follow-Up After the Service
Your visitors’ first impression doesn’t end when they leave the building. Following up with a personalized text shows you value their time and are eager to connect further.
- Thank them for attending and offer a way to ask questions or request prayer.
- Make the follow-up text feel genuine and heartfelt.
Example:
“Thanks for joining us at [Church Name], [First Name]! We hope you felt at home. If you have any questions or need prayer, reply to this text—we’d love to hear from you! And if not, we’ll see you next Sunday.”
3. Share Opportunities to Get Involved
New visitors are more likely to return if they feel they have a place in your community. Use texting to introduce them to events, small groups, or ministries tailored to their interests. This can break the ice and make them feel more confident taking that next step to attend a church event outside of Sunday service.
- Invite them to a newcomer event or casual meet-up.
- Highlight opportunities to connect with others, such as small groups or volunteer roles.
Example:
“Hi [First Name], we’d love to see you at our Newcomers Coffee this Sunday! It’s a great way to meet others and learn more about [Church Name]. Details here: [Link]”
4. Consistent Communication to Build Relationship
Engaging with visitors doesn’t stop after their first visit. Consistent, meaningful communication helps build relationships and keeps them connected to your church.
- Use automated workflows to send weekly encouragement or devotionals.
- Provide reminders for upcoming services or events.
- Share resources to help them grow in their faith.
- Offer to pray for them, using the Prayer Request Inbox.
Example:
“Hi [First Name]! We loved seeing you last week. Here’s a short devotional to encourage you this week: [Link]. Hope to see you again soon!”
Ready to Welcome More Visitors This Year?
Creating an outstanding visitor experience is about making people feel seen, valued, and connected from the moment they interact with your church. Texting is the ultimate tool to simplify and enhance this process, making each step personal and meaningful.
Whether you’re inviting them to their first service, praying with them, or sending a simple follow-up text, each interaction is an opportunity to make a lasting impact. This January, use texting to turn first-time visitors into returning members and build a thriving church community.